Just give me the FACTS!

Here are the FACTS about fast food nutrition and marketing to children.

Fast food companies speak to children early, often, and when parents are not looking. Fast food is the most unhealthy food product marketed to children, other than sugar-sweetened beverages, and is relentlessly and aggressively targeted toward children starting as young as age two. Food marketing to children negatively influences the dietary choices and health of society's most vulnerable citizens. Given the childhood obesity epidemic at hand, we need meaningful solutions and real change. We're here to give you the FACTS.

FACTS - the Food Advertising to Children and Teens Score - was developed by health researchers at Yale University. Please explore the Fast Food FACTS website to learn more about the restaurants, menu items, fast food nutrition scores, food marketing techniques, and the science behind the FACTS. 

Fast Food FACTS Report
     Executive Summary
     Introduction
     Methods
     Results
     Conclusions
     Appendices
Fast Food FACTS Report Summary
Fast Food FACTS Report Summary Spanish

Fast Food FACTS was developed by the Rudd Center for Food Policy & Obesity at Yale. Learn more about the Rudd Center's research on food marketing to youth.

Press Release

Fast Food Restaurants Dish Up Unhealthy Marketing to Youth: Researchers Release Unprecedented Report on Fast Food Nutrition and Marketing
Children as young as age 2 are seeing more fast food ads than ever before, and restaurants rarely offer parents the healthy kids' meal choices. The new evaluation, the most comprehensive study of fast food nutrition and marketing ever conducted, shows that fast food marketers target children across a variety of media and in restaurants. In addition, the study finds that restaurants provide largely unhealthy defaults for the side dishes and drinks that come with kids' meals.

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