The Science Behind Fast Food FACTS
Fast Food FACTS was developed by the Rudd Center for Food Policy & Obesity at Yale, in consultation with a steering committee of experts in nutrition, marketing, and public health. The research results are based on the best available data on nutrition and food marketing, specifically the Nutrient Profiling Model developed by Rayner and colleagues at Oxford University, marketing information from the Nielsen Company, Arbitron Inc., and comScore Inc., and market research data from The NPD Group. The methods are described in full detail in the report.
Fast Food FACTS Report
Appendices (Appendix A)
Fast Food FACTS Report Summary
Fast Food FACTS will continue to evolve to reflect marketing techniques that constantly change in response to social networking and cell phone use among children, and other technological advances. Feedback on Fast Food FACTS and the data presented here is encouraged.
The public health community must work with the food industry and media companies to achieve population health goals and protect society's most vulnerable citizens, our children.